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Smucker hiked ad spend in Q3 as it remains committed to marketing investment | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
By Christopher Lombardo

Smucker hiked ad spend in the third quarter as sales topped expectations. The maker of Jif peanut butter, Folgers coffee and Milk-Bone says ad spend for the reporting period ending Jan. 31 was around $121 million USD, is up 10% year-over-year and sits at 5.5% of net sales, steady with the previous quarter. That’s on the heels of net income of $208.5 million USD, while revenue for the quarter topped $2.2 billion USD.

http://strategyonline.ca/2023/02/28/smucker-hiked-ad-spend-in-q3-as-it-remains-committed-to-marketing-investment/
 

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